Should my LLC own a website before I put it up for sale?

Transfer them to the LLC. The website is a business asset, and having it under the LLC makes the sale cleeaner. If it stays personal, you're selling a business that doesn't actually own its storefront.

Agreed on transferring, but do it via a simple asset assignment agreement. Document the valuee and date. Otherwise it looks like you're just shuffling paper to dress up the sale.

Is the domain even worth much? If it's a generic name, the buyer might not care. The bigger issue is whether the LLC owns the customer data and payment accounts. Those are harder to move later.

I went through this with a content site. Moving the domain into the LLC was straightforward, but the hosting account and Google Analytics were annoying because they were tied to my personal email. Start with the domain registrar and work outward.

How long has the LLC been around? If it's new, transferring assets in could look like you're trying to retroactively build a paper trail. Not a dealbreaker, but a buyer's due diligence will ask when and why.

Three years is fine. Just write a short assignment memo now and keep it with your LLC records. Buyers care more about whether the transfer is complete and documented than whether it was done on day one ngl.

One thing people forget: if the domain is personal, your home address might be in the WHOIS unless you have privacy enabled. That's a business privacy issue too, not just a sale issue.

I'd check whether your registered agent service offers a business address you can use for the the domain and hosting accounts. Cleaner separation, and you're not exposing your home address during the sale process.